Your website design isn’t just about looking good — it plays a major role in how well your site ranks on Google. A well-structured, user-friendly design not only improves visitor experience but also sends strong signals to search engines about your site’s quality. If you want to boost your rankings, here’s how to customize your website design with SEO in mind.
1. Prioritize Mobile-Friendly Design
Google uses mobile-first indexing, meaning your mobile site is the primary version considered for ranking.
✅ Best Practices:
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Use a responsive design that adapts to all screen sizes.
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Optimize images for mobile loading speeds.
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Ensure menus and buttons are easily clickable on smaller screens.
2. Improve Website Speed
Page speed is a ranking factor. Slow websites drive visitors away, which increases bounce rates.
✅ Best Practices:
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Compress and optimize images.
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Use browser caching and a CDN (Content Delivery Network).
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Minimize unnecessary scripts and plugins.
3. Optimize Site Structure & Navigation
Google and users both love a website that’s easy to navigate.
✅ Best Practices:
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Use a logical site hierarchy (Home → Category → Subcategory → Content).
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Keep navigation menus simple and clear.
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Add breadcrumb navigation for better indexing and UX.
4. Use SEO-Friendly URLs
URLs should be short, descriptive, and keyword-rich.
✅ Example:
❌ arkosofttech.in/page?id=123
✅ arkosofttech/seo-friendly-website-design
5. Enhance On-Page SEO Elements
Design and SEO go hand in hand with content placement.
✅ Best Practices:
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Use H1, H2, and H3 headings with keywords.
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Add alt tags to images.
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Ensure readable font sizes and sufficient spacing for content.
6. Focus on Core Web Vitals
Google’s Core Web Vitals measure user experience, covering:
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LCP (Largest Contentful Paint): Page load speed.
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FID (First Input Delay): Interactivity.
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CLS (Cumulative Layout Shift): Visual stability.
✅ Best Practices: -
Optimize above-the-fold content to load quickly.
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Avoid intrusive popups or shifting layouts.
7. Add Schema Markup & Rich Snippets
Structured data helps Google understand your content better.
✅ Example: For products, blogs, or reviews, add schema markup to boost chances of showing rich snippets.
8. Build an Engaging Visual Experience
Google favors sites where users stay longer. Good design = more engagement.
✅ Best Practices:
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Use high-quality visuals, videos, and infographics.
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Ensure contrast and readability.
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Include clear CTAs (Call-to-Actions) to guide users.
Final Thoughts
Customizing your website design for Google ranking isn’t about flashy graphics — it’s about balancing aesthetics, user experience, and technical SEO. A site that’s fast, mobile-friendly, easy to navigate, and optimized for search engines will naturally rank higher and attract more traffic.
👉 At ARKO Softtech, we specialize in building SEO-friendly web designs that look stunning and perform exceptionally well on Google.